From broad to sharp: defining your niche

Many self-employed professionals try to help everyone and, as a result, fail to stand out to anyone. In this sprint, you'll move step by step from a broad target audience to a sharp niche. You'll learn the difference between what clients say they want and what they actually need, and how to translate that concretely into your positioning. By the end, you'll have a clear target audience description that you can immediately use in your marketing and offering.